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Wear your roots.
Carry Africa with you.

47 designs celebrating African roots, unforgettable city stories, freedom and Black heritage. Discover clothing, accessories and keepsakes with Africa at their heart.

Open any product image to compare its colourways, then choose your colour on that design’s card. Prices and order availability are coming soon.

Rooted in Africa

The continent, the baobab and the roots we carry. Designs about belonging, identity and connection.

01 / T-SHIRT

ROOTED IN AFRICA

Preview colours:
Ivory · Black · Forest Green

08 / T-SHIRT

MY ROOTS TRAVEL WITH ME

Preview colours:
Black · Ivory · Forest Green

09 / T-SHIRT

AFRICA LIVES IN ME

Preview colours:
Terracotta · Ivory · Black

11 / T-SHIRT

WHERE MY STORY BEGINS

Preview colours:
Ivory · Black · Forest Green

12 / CAP

ROOTS DEEP. HORIZONS WIDE.

Preview colours:
Olive · Ivory · Black

13 / T-SHIRT

I CARRY MY ANCESTORS

Preview colours:
Washed Charcoal · Ivory · Black

15 / T-SHIRT

RETURN TO YOUR ROOTS

Preview colours:
Forest Green · Ivory · Black

32 / BUCKET HAT

BENEATH THE SAME AFRICAN SKY

Preview colours:
Cream · Ivory · Black

West African city stories

Richly illustrated keepsakes inspired by the places, landmarks and everyday colour of West Africa.

04 / CAP

LAGOS STATE OF MIND

Preview colours:
Navy · Black · Sand

25 / T-SHIRT

LAGOS IN MY SOUL

Preview colours:
Washed Navy · Ivory · Black

26 / T-SHIRT

OUIDAH STAYS WITH YOU

Preview colours:
Ivory · Black · Forest Green

27 / T-SHIRT

GANVIE ON MY MIND

Preview colours:
Sea Green · Ivory · Black

29 / T-SHIRT

ACCRA AFTER THE RAIN

Preview colours:
White · Ivory · Black

30 / T-SHIRT

ABIDJAN IN COLOUR

Preview colours:
Black · Ivory · Forest Green

40 / T-SHIRT

LAGOS — EKO FOR THE SOUL

Preview colours:
Ivory · Black · Navy

Heritage, remembrance & return

Long paths, broken chains and the freedom to return. A respectful collection for remembrance, reconnection and the African heritage that endures.

07 / T-SHIRT

BADAGRY — THE PATH REMEMBERS

Preview colours:
Black · Ivory · Forest Green

16 / T-SHIRT

OUIDAH — ROOTS REMEMBER

Preview colours:
Ivory · Black · Forest Green

21 / T-SHIRT

CAPE COAST — HISTORY SPEAKS

Preview colours:
Black · Ivory · Forest Green

22 / T-SHIRT

ELMINA — MEMORY & RETURN

Preview colours:
Ivory · Black · Forest Green

23 / T-SHIRT

GOREE — MEMORY ACROSS THE ATLANTIC

Preview colours:
Terracotta · Ivory · Black

35 / T-SHIRT

BLACK HERITAGE — ROOTED IN AFRICA

Preview colours:
Black · Ivory · Forest Green

36 / T-SHIRT

BADAGRY — I RETURN FREE

Preview colours:
Ivory · Black · Terracotta

37 / T-SHIRT

UNCHAINED — BORN TO BE FREE

Preview colours:
Black · Ivory · Forest Green

Africa, always

For the journeys that change us, the stories we bring home and the call to return.

02 / CAP

AFRICA IS CALLING

Preview colours:
Forest Green · Navy · Sand

03 / T-SHIRT

ROOTS BEYOND BORDERS

Preview colours:
Black · Ivory · Terracotta

20 / T-SHIRT

AFRICA, AT MY OWN PACE

Preview colours:
Sage · Ivory · Black

24 / T-SHIRT

LET AFRICA MOVE YOU

Preview colours:
Cream · Ivory · Black

33 / T-SHIRT

WEST AFRICA, ONE JOURNEY

Preview colours:
Ivory · Black · Forest Green

Bags & souvenirs to carry the story

Bring a piece of Africa home: illustrated tote bags, mugs, journals, bottles, keyrings, magnets, postcards, scarves, travel pouches and coasters.

14 / TOTE BAG

BELONGING BEYOND BORDERS

Preview colours:
Natural · Black · Forest Green

05 / TOTE BAG

CARRY THE CULTURE

Preview colours:
Natural · Black · Forest Green

10 / TOTE BAG

LAGOS — LAGOON & LIFE

Preview colours:
Natural · Black · Forest Green

17 / TOTE BAG

ACCRA — COLOUR & CULTURE

Preview colours:
Natural · Black · Forest Green

28 / TOTE BAG

LOME — BY THE SEA

Preview colours:
Natural · Black · Forest Green

18 / TOTE BAG

COTONOU — COAST & CULTURE

Preview colours:
Natural · Black · Forest Green

19 / TOTE BAG

KUMASI — HEART OF ASHANTI

Preview colours:
Natural · Black · Forest Green

31 / TOTE BAG

ABEOKUTA, SOLID ROOTS

Preview colours:
Natural · Black · Forest Green

38 / TOTE BAG

BROKEN CHAINS. UNBROKEN ROOTS.

Preview colours:
Natural · Black · Forest Green

39 / JOURNAL

THE RETURN IS OURS

Preview colours:
Navy · Black · Terracotta

06 / MUG

WEST AFRICA, ALWAYS

Preview colours:
White · Black · Cream

34 / MUG

A PIECE OF AFRICA, EVERY DAY

Preview colours:
White · Black · Cream

41 / BOTTLE

LAGOS — NEVER ORDINARY

Preview colours:
Black · White · Forest Green

42 / KEYRING

EKO IN MY POCKET

Preview colours:
Gold · Silver · Black

43 / MAGNET

LAGOS — LAGOON LIGHTS

Preview colours:
White · Navy · Cream

44 / POSTCARD SET

ACCRA — THE COAST CALLS

Edition:
Full colour

45 / SCARF

LOME — COASTAL RHYTHM

Preview colours:
Ivory · Navy · Terracotta

46 / TRAVEL POUCH

COTONOU — COLOUR YOU CAN CARRY

Preview colours:
Natural · Black · Forest Green

47 / COASTER SET

KUMASI — WOVEN MEMORIES

Preview colours:
Natural · Black · White

Find your colour

Every design has its own visual colour preview. Open a product image or its View colour previews button, compare the labelled options, then choose on that design’s card. The examples below show a few combinations.

ROOTED IN AFRICA

Ivory · Black · Forest Green

AFRICA IS CALLING

Forest Green · Navy · Sand

CARRY THE CULTURE

Natural · Black

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Wear your roots.Carry Africa with you.

Rooted in Africa

ROOTED IN AFRICA

MY ROOTS TRAVEL WITH ME

AFRICA LIVES IN ME

WHERE MY STORY BEGINS

ROOTS DEEP. HORIZONS WIDE.

I CARRY MY ANCESTORS

RETURN TO YOUR ROOTS

BENEATH THE SAME AFRICAN SKY

West African city stories

LAGOS STATE OF MIND

LAGOS IN MY SOUL

OUIDAH STAYS WITH YOU

GANVIE ON MY MIND

ACCRA AFTER THE RAIN

ABIDJAN IN COLOUR

LAGOS — EKO FOR THE SOUL

Heritage, remembrance & return

BADAGRY — THE PATH REMEMBERS

OUIDAH — ROOTS REMEMBER

CAPE COAST — HISTORY SPEAKS

ELMINA — MEMORY & RETURN

GOREE — MEMORY ACROSS THE ATLANTIC

BLACK HERITAGE — ROOTED IN AFRICA

BADAGRY — I RETURN FREE

UNCHAINED — BORN TO BE FREE

Africa, always

AFRICA IS CALLING

ROOTS BEYOND BORDERS

AFRICA, AT MY OWN PACE

LET AFRICA MOVE YOU

WEST AFRICA, ONE JOURNEY

Bags & souvenirs to carry the story

BELONGING BEYOND BORDERS

CARRY THE CULTURE

LAGOS — LAGOON & LIFE

ACCRA — COLOUR & CULTURE

LOME — BY THE SEA

COTONOU — COAST & CULTURE

KUMASI — HEART OF ASHANTI

ABEOKUTA, SOLID ROOTS

BROKEN CHAINS. UNBROKEN ROOTS.

THE RETURN IS OURS

WEST AFRICA, ALWAYS

A PIECE OF AFRICA, EVERY DAY

LAGOS — NEVER ORDINARY

EKO IN MY POCKET

LAGOS — LAGOON LIGHTS

ACCRA — THE COAST CALLS

LOME — COASTAL RHYTHM

COTONOU — COLOUR YOU CAN CARRY

KUMASI — WOVEN MEMORIES

Find your colour

ROOTED IN AFRICA

AFRICA IS CALLING

CARRY THE CULTURE

Need sizes, several designs or a group order?

Wear your roots.
Carry Africa with you.